Designed by Gensler architects and Cadillac designers, the new showroom layout features open, well-lit displays allowing customers to interact with the cars and dealership staff, and relax in a customer lounge with a coffee bar with custom-designed art and designer furniture. The design includes contemporary architecture and premium materials, such as English Oak, matte porcelain tile and brushed stainless steel accents.

In select markets, the redesigned dealerships will be stand-alone Cadillac dealers. Multi-brand dealerships will feature dedicated covered service drives.

“The new facility design and furnishings provide a great stage for our exciting new automobiles,” said Kurt McNeil, vice president of Cadillac Sales and Service, “but our main goal is to create a highly positive first impression that creates that defining moment in our customers’ minds that we will exceed their expectations before, during and after the sale.”

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